I Changed My View About Social Media
About a year ago I was actively trying to stay off social media. I felt like every platform has become so overcrowded that it’s better to just ignore everything. I even wrote a couple of posts about it. In the last couple of weeks, I changed my perspective on it. Let me explain.
Not long ago, I had a siesta in writing this blog and newsletter. I thought I’d reconsider some things. It was frustrating at first, but once I found out why this was happening, it seemed perfectly normal to me.
The other siesta I had was on social media. My Instagram was non-existent except for a couple of posts about my travels. I was trying to reach some people on Twitter, but it proved to be no good. And I gave up on Facebook a long time ago and use it just for school. Don’t get me started on TikTok and these new trends I don’t even want to know about.
There’s one platform I heavily dismissed. I’ve had a LinkedIn profile for quite a while and kept maintaining it with my latest career-worthy achievements. Then I started paying more attention to it after finding a few accounts on creating content on LinkedIn.
I dismissed the idea at first. I somehow thought that it would be better to focus on my newsletter and blog and try to develop that. Until I realised this simply isn’t the way. I had to reach more people if I wanted more people to read my blog and subscribe to my newsletter.
After quarantine struck, I figured it was time to become active on LinkedIn and try it out. What do I have to lose, right?
I simply started re-purposing some of my newsletter content and tried to reach medical students that could be potential readers and subscribers. I was impressed. I now routinely get about 150 views per week on my blog (this is a lot for me), a few subscribers and connections on LinkedIn.
Just the other day, I realised something remarkable. Only about 2% of users are actively creating content! The opportunity is huge. I don’t want to miss this train. Speaking of opportunity, my last post on LinkedIn received almost 1000 views in one day. I’m pretty impressed.
Right now, my plan for LinkedIn is simple:
- Create valuable content for my target audience. This is the only way I’ll be able to reach more people.
- Get 3 new relevant connections per day. This is just enough to keep me engaged. It’s also realistic.
- Limit other social media use and focus my efforts on LinkedIn. This will save me a tremendous amount of time.
Finally, why is LinkedIn such a tremendous platform? It is the best social network out there because it allows building new relationships very easily.
At the end of the day, it doesn’t matter how much time or energy we spend on social media as long as it fulfils our needs and goals. Though only a few weeks in, the most ideal platform for my situation seems to be LinkedIn.
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