Make your content work for you
One piece of advice that we often hear about money is that “money has to work for us, not the other way around”. It has to be the same with all the content you produce.
Write quality posts on LinkedIn, Twitter and most importantly your blog.
Posts on social media eventually get lost. Posts on the web keep getting found via Google and SEO, you keep getting discovered.
That’s why, in addition to posting on social media, upload everything on your website/blog (and the other way around).
Put in the work once and let it work for you.