Make Your Content Work For You
2 min read

Make Your Content Work For You

One piece of advice we often hear about money is that “money has to work for us, not the other way around”. It’s the same with all the content you produce.
Make Your Content Work For You
Photo by Austin Distel / Unsplash

When I started writing online, this was a gruelling process. I remember only after a year that my posts began to get discovered online via SEO. After stopping to write on my personal blog, this traffic, of course, disappeared. One of the reasons why I stopped writing on my personal blog is that I wanted to devote as much time to Medical Notes as possible. The second reason was that I simply wanted to save some hosting money.

However, recently, I realised that I still produce a lot of content besides Medical Notes and that it’s a shame I don’t leverage it for SEO. I publish it on LinkedIn and that’s it. This is not very smart, so I decided to use it better.

In my typical fashion, I wanted to avoid paying for an extra server - I’m a student and want to save money, not spend it. The best option was to learn how to host two blogs on one server, on two different domains. It’s a shame I realised it’s not even that difficult so late - and my personal blog is once again alive!

Learn how to do this with this guide👇

Full-stack Publisher
A Notion guide on how to self-host and publish with Ghost. Step-by-step and without jargon.

Now, I really don’t have an excuse for not re-posting everything on my personal blog. I’m putting in the work once and letting the content work for me.

The bottom line is that it’s important to write quality posts on LinkedIn, Twitter and other social media platforms. But posts on social media eventually get lost. Posts on the web, however, keep getting found via Google and SEO and you keep getting discovered.

Medical Notes is a great example of how SEO is working for me even without regularly producing content (which happens occasionally). Despite the lack of regular writing, the list of Medical Notes subscribers continues to grow and is bigger than the number of my followers on Twitter.

What do I make of this?

  1. Whatever you create on the internet eventually starts working for you while you sleep (or study for that matter). Provided that you own your content (not Medium or Substack), leverage the power of SEO and have some patience with Google.
  2. A massive following is not a prerequisite for growing your email list (or subscribers on YouTube). It sure helps if you have a big following, but it’s also possible to manage without it. I think the growth is more sustainable and manageable this way.