The best ideas are spontaneous and come when we least expect them to. Usually, when we do something completely random and different such as watching Netflix or running.

For a long time, I thought you have to think and brainstorm hard to get the best ideas. But when I put them into practice I realised they were not good. Maybe I thought too hard.

The best ones are spontaneous. They usually come when we’re 100% relaxed. The dots in our brain suddenly connect and boom…an idea.

Some of my best performing posts on LinkedIn and around the web are like that. Almost no editing and changing the content. Just written at the moment I got the idea.

Yes, work and think hard. But take time off and relax to make it count.