Social media platforms have boundaries. Create a LinkedIn profile, and you can design your profile page within their rules. Same for Twitter, Facebook, Instagram etc.

The only thing where you make a difference is content…which is still limited to what the platforms allow.

But on the web you’re free. Make a website and you can be different (or similar!) than anyone else. You choose the domain you want, the design and look you want and have full control over what content you produce. Whether that’s video, audio, words, images, sketches, etc.

And you own everything. You just have to have a website along with your social media.