The worst that could happen is that someone will say no. Or unfollow you on social media when you post something. Big deal!

But even if that’s our mindset, we sometimes fall into the trap of not acting. Not writing that email. Not sending that LinkedIn connection request. Not sharing the article we wrote.

Most notably, this was the case for me when I started communicating with doctors. I genuinely felt intimidated. Sometimes I wrote the email, other times I chickened out. And it still happens.

Now and again, I need a reminder that the worst thing that could happen is a “no”. And maybe get rejected. It’s not like someone is going to die over an email!

The only thing I can get out of it, is benefit. And that was always the case for me.