It takes less time than filming videos or recording podcasts. Engagement might sometimes be lower, but there's always enough people for your “niche”.

Plus, you can be controlling 100% of your content and subscribers.

But whatever you do, always make a landing page with a subscription form. Because:

  1. No matter what platforms you're using, email will not go away anytime soon.
  2. You will "own" your email list no matter what happens with content platforms.

Start writing online. It's cheap, effective and yours.

And it's not going away.